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(7:22:42 PM) NASCAR fueled by power of corn – NASCAR has long been a marketing powerhouse, tapping the loyalty of stock car racing fans to boost sales of whatever brands adorned drivers' vehicles - be it soda, laundry detergent, or cars - and earning the unofficial slogan: Win on Sunday, sell on Monday. (This story continues here)
(6:43:04 PM) Sprint announces $3 million NASCAR prize – NASCAR title sponsor Sprint announced a $3 million prize as a potential payoff during a six-week race showdown. (This story continues here)
(7:42:43 PM) NASCAR vows to fix Kentucky traffic woes – Bruton Smith boasted about the largest crowd to attend a NASCAR race this season: More than 100,000 fans filled Kentucky Speedway in its inaugural Sprint Cup Series event. (This story continues here)
(7:32:49 PM) Kyle Busch Wins 100th Career NASCAR Race – 100 and counting: Kyle Busch speeds into NASCAR history with 100 career wins over 3 series (This story continues here)
(6:55:00 PM) NASCAR committed to green initiative – NASCAR officials spent the past several years devising a strategy to make stock car racing environmentally friendly. It's a green initiative fueled by a shift from gasoline to ethanol. (This story continues here)
(7:16:12 PM) NASCAR, Kentucky officials vow to fix traffic nightmare – NASCAR president Mike Helton and Speedway Motorsports chairman Bruton Smith promise change after a traffic nightmare at Kentucky's Cup race. (This story continues here)
(7:42:33 PM) Go green racer! NASCAR and EPA unite – NASCAR is one of the most popular sports in America, but stock car racing is probably not the first thing you think of when it comes to protecting the environment. (This story continues here)
(7:25:23 PM) NASCAR president vows to fix Kentucky traffic woes – NASCAR President Mike Helton called the traffic gridlock at the inaugural Sprint Cup Series at Kentucky a "very serious issue" that must be corrected. (This story continues here)
(7:22:50 PM) NASCAR chief vows to correct Kentucky traffic woes – NASCAR President Mike Helton says the traffic gridlock at the inaugural Sprint Cup Series at Kentucky is a 'very serious issue' that must be corrected. (This story continues here)
(7:07:00 PM) Kyle Busch banks on 1.5-mile mastery as key to NASCAR title – On the cusp of his 100th NASCAR win, Kyle Busch is banking that 1.5-mile speedways could be the pathway to a Sprint Cup championship. (This story continues here)
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